Amex checks in with suitcase at airport

The newest ad opp is a giant suitcase that measures 15' x 20'. On Friday, Amex unveiled a new ad installation in Toronto's Pearson International Airport, which boasts a 12' LED screen running Amex advertising. The suitcase even sports a PVC tag with an embedded digital logo. Amex is one of only a few corporate advertisers to be given access to space in Terminal One of the airport, in a buy by Toronto's Mindshare. Says Tara Peever, a spokesperson for Amex: 'Because we've been innovative in terms of creating more than just an ad, we're able to surround our target customer - the frequent traveler - in a whole new way, in a whole new location. (This gives) us a critical advantage in the highly competitive travel reward segment of the card market.'
By Staff 
May 31, 2005

The newest ad opp is a giant suitcase that measures 15′ x 20′. On Friday, Amex unveiled a new ad installation in Toronto’s Pearson International Airport, which boasts a 12′ LED screen running Amex advertising. The suitcase even sports a PVC tag with an embedded digital logo. Amex is one of only a few corporate advertisers to be given access to space in Terminal One of the airport, in a buy by Toronto’s Mindshare. Says Tara Peever, a spokesperson for Amex: ‘Because we’ve been innovative in terms of creating more than just an ad, we’re able to surround our target customer – the frequent traveler – in a whole new way, in a whole new location. (This gives) us a critical advantage in the highly competitive travel reward segment of the card market.’