The Movie Network has ordered in a brand-new co-promo with Pizza Pizza to feed its re-airing of the popular Sopranos series. Every Wednesday, the network is airing back-to-back episodes of The Sopranos from seasons one through five. ‘This contest is the first of its kind for us,’ says Russ Ward, director of consumer marketing. ‘It’s a way for us to extend our brand and to get people into the habit of watching The Sopranos every week.’ The contest – branded ‘Dine with the Don’ – encourages viewers to sign up for weekly reminders on the Web to win one of 10 Pizza Pizza prize packs. The contest, brokered by TMN’s in-house sponsorship team, runs for 32 weeks, beginning June 8. The network is supporting this co-promo via 30-second spots, ads in Movie Entertainment and Famous magazines respectively and on its Web site. The 30-second spot will also air in Famous Players theatres in the GTA.
TMN has also just launched a ‘Sun Screening Contest’ in partnership with La-Z-Boy. The Sun Screening Contest is offering ‘the best seat in the house,’ giving away one recliner per week over the next 13 weeks. It targets 35-40s, with a slightly male skew. The contest supports the network’s blockbuster summer premieres and is a ‘loyalty initiative,’ according to Ward. TMN is looking into more co-promos in the future.
