Longo’s free food and lifestyle custom magazine has just released its summer issue. This second in the series is entitled Longo’s Magazine – Experience Summer Flavours and is designed to appeal to customers’ desire to learn more about food production and prep.
The first 300,000 copies of the service-piece-heavy pub will be carried in 14 Longo’s locations across central Ontario while another 300,000 copies will be polybagged with the June 22 issue of the LCBO’s glossy Food & Drink. According to Robert Koss, Longo’s director of marketing, the mag is ‘open to new ideas’ by way of sponsorship opps. The primary target demo is consumers 35-54 with a female skew, with at least two children and an average household income of $80,000. A one-time, full-page ad runs $11,000. In addition to the summer issue, Longo’s will also be featuring in-store cooking demos with cookbook author and chef Emily Richards.
