Some of the top guns at the National Basketball Association (NBA) want to leap for corporate logos — such as Nike’s swoosh — on team uniforms for the right price, according to an article on Bloomberg.com. Dallas Mavericks head honcho Mark Cuban and New Jersey Nets chief exec Brett Yormark both want to make the logo a go-go, especially considering salaries are rising and sponsorships are falling.
The NBA is lagging in the logo department behind other major sports. If they sew up the deal, sponsors could score more than $20 million a year in free advertising when their logos flash on TV or in print. Even more so with the sale of replica jerseys – making billboards not only of players, but of fans as well.
