Antiques Roadshow makes pit stop at Sears stores

Toronto-based Sears Canada has partnered with CBC Television and CBC Newsworld to bring the Antiques Roadshow to 15 Sears locations across the country. Events featuring free antiques appraisals are scheduled in Ontario, B.C., Alberta, Saskatchewan and Manitoba Sears stores from now until mid-June. The events are also coupled with an in-store contest, courtesy of CBC Television, with a grand prize consisting of a trip for two to the BBC's Antiques Roadshow in the U.K. this fall. Other prizing includes a trip for two to the Antiques Roadshow in L.A. and Pulaski Collection reproduction antique furniture, inspired by the TV program. The contest and in-store events have a primarily female, 25-54 skew. The deal was brokered by global communications agency mediaedge:cia. Contest details can be found at http://www.cbc.ca/contests.
By Staff 
May 17, 2005

Toronto-based Sears Canada has partnered with CBC Television and CBC Newsworld to bring the Antiques Roadshow to 15 Sears locations across the country. Events featuring free antiques appraisals are scheduled in Ontario, B.C., Alberta, Saskatchewan and Manitoba Sears stores from now until mid-June. The events are also coupled with an in-store contest, courtesy of CBC Television, with a grand prize consisting of a trip for two to the BBC’s Antiques Roadshow in the U.K. this fall. Other prizing includes a trip for two to the Antiques Roadshow in L.A. and Pulaski Collection reproduction antique furniture, inspired by the TV program. The contest and in-store events have a primarily female, 25-54 skew. The deal was brokered by global communications agency mediaedge:cia. Contest details can be found at http://www.cbc.ca/contests.