Believe it or not a newspaper has just joined the race to podcast. No audio, you say? Think Web. The Toronto Star announced yesterday that its Web site www.thestar.com has launched its first podcast, in the form of an audio version of writer John Sakamoto’s ‘Anti-Hit List.’ The feature is a weekly critical look at music outside of the mainstream. Also currently available is a feature by VE Day vets, in their own words.
Cece Scott, Internet sales manager at thestar.com, says that since the venture is so new the team has been focused on getting it up and running and hasn’t had a chance yet to iron out advertising details. She says superbanners are available on the podcast download page and that’s the extent right now, but that they are going to be looking at ad opportunities within the podcasts themselves. The site has also started blogging, most notably with media columnist Antonia Zerbisias. Scott says there will be opportunities for advertisers to tie into the blog pages.
