Lennox tries cool new cinema ads

A residential air conditioning and heating manufacturer is hoping theatre audiences' reactions to its innovative advertising campaign run hot and cold. Dallas, Tex.-based Lennox Home Systems' campaign is a sponsored entertainment feature in a new digital advertising pre-show network just launched in movie theatres to reach people in Toronto's extended market area. In a spring campaign running April 29 to May 26, the ad features an animated slide along with names and phone numbers of local Lennox dealers, followed by a montage of the summer's blockbuster movie trailers. The tagline is 'Cool. Reel Entertainment brought to you by Lennox.' From September 26 to October 30, the tag will be 'Hot. Reel Entertainment brought to you by Lennox,' and be followed by previews for holiday movies. The ads will appear in 21 Cineplex Odeon and Galaxy Cinemas on over 210 screens. Publicis Dialog is behind the creative.
By Staff 
May 3, 2005

A residential air conditioning and heating manufacturer is hoping theatre audiences’ reactions to its innovative advertising campaign run hot and cold. Dallas, Tex.-based Lennox Home Systems’ campaign is a sponsored entertainment feature in a new digital advertising pre-show network just launched in movie theatres to reach people in Toronto’s extended market area. In a spring campaign running April 29 to May 26, the ad features an animated slide along with names and phone numbers of local Lennox dealers, followed by a montage of the summer’s blockbuster movie trailers. The tagline is ‘Cool. Reel Entertainment brought to you by Lennox.’ From September 26 to October 30, the tag will be ‘Hot. Reel Entertainment brought to you by Lennox,’ and be followed by previews for holiday movies. The ads will appear in 21 Cineplex Odeon and Galaxy Cinemas on over 210 screens. Publicis Dialog is behind the creative.