Digital Youth (DY), an online wireless youth network, and Digital Advertising Network (DAN), a mall-based video display company, have organized an interactive contest targeting tweens and teens. The Mobile Minutes $20,000 Text & Win Contest will be running in food courts during May and June.
Trivia questions will appear on digital video display screens in food courts, and participants will use their mobile phones to text message their answers for a chance to enter into the draw for grand prize. Urban radio station FLOW 93.5 will promote.
