Just – Montreal’s City Magazine has launched its sixth issue with a multi-faceted revamp. Its readership used to be 18-35 with the book distributed free to over 600 points across the city, such as cafés and clothing stores targeting young professionals and trendsetters. The new reader profile is 25-49, even male and female skew, with average household income of over $150,000 and home value of $300,000 and higher.
Just is also launching its invitation-only Just1 program offering advertisers the possibility of sector exclusivity, based on 130 consumer products and services categories within the magazine.
The six-times-yearly pub has a control distrib of 25,000 with 5,000 to newsstand and the rest to affluent Montreal dwellings based on Transcontinental Group geo-demographic data in areas such as Outremont and Westmount. And the format has changed from 8.25′ x 8.25′ to 8 1/4′ x10 1/2′ to better accommodate advertisers.
