An audience of 250 executives, mostly from advertising agencies, attended the first annual Advertising in Games Forum on April 14, 2005 in New York City. Some of the data provided to attendees by such speakers as Mitch Davis, chief executive of video game ad network Massive and Yankee Group senior analyst Mike Goodman include:
* advertising in games is expected to rise to US$800 million in 2009 from nearly $120 million in 2004.
* US$266 million, or more than one-third of advertising in games in 2009, will come from ‘advergaming.’
* There are currently 100 million game-capable cellphones in the U.S. All mobiles being sold now are game-capable and the replacement rate of cellphones is every 16 months.
* 65% of the U.S. population owns a cellphone.
Goodman says while he has no specific figures on the Canadian market, percentage-wise the numbers should be similar for this country.
