Franco site distills home coverage from dailies

Cyberpresse launched a new Web site on Tuesday focusing on everything around the house: dwelling, gardening, renovation and decoration. The site, www.montoit.ca, is in French and derives its content from seven French-language publications, Cyberpresse partners La Presse, Le Soleil, Le Nouvelliste, Le Droit, La Tribune, Le Quotidien/Progrès-Dimanche and La Voix de l'Est.
Montoit.ca is targeting current and potential home and condo owners 25-49. It is expected that the gardening and decoration sections will attract more women while the dwelling and renovation sections will interest more men. Advertising is available on the site. Current participants include Hydro-Québec, CIBC, Bell, Honda and CAA Québec.
By Staff 
April 14, 2005

Cyberpresse launched a new Web site on Tuesday focusing on everything around the house: dwelling, gardening, renovation and decoration. The site, www.montoit.ca, is in French and derives its content from seven French-language publications, Cyberpresse partners La Presse, Le Soleil, Le Nouvelliste, Le Droit, La Tribune, Le Quotidien/Progrès-Dimanche and La Voix de l’Est.

Montoit.ca is targeting current and potential home and condo owners 25-49. It is expected that the gardening and decoration sections will attract more women while the dwelling and renovation sections will interest more men. Advertising is available on the site. Current participants include Hydro-Québec, CIBC, Bell, Honda and CAA Québec.