More than three-quarters of the adults in Gander are community newspaper readers.
* 76% report reading any community newspaper (weekday or weekend) compared to 41% who report reading any daily newspapers (weekday or weekend).
* 38% of adults are exclusive community newspaper readers and only read the community paper, not the daily newspaper.
* Exclusive Gander community newspaper readers tend to be women aged 18 to 24. They are more likely to be married or living with a partner, and homeowners.
When it comes to other media in Gander:
* 28% of adults admit they didn’t listen to any radio yesterday.
* 26% report listening to non-commercial CBC stations.
* 39% of adults report watching less than 9.5 hours of television in the past week, which is less than an hour and a half a day.
Source: ComBase 2003-2004 Study
ComBase, the Community Newspaper Database, is a syndicated consumer-media survey of more than 400 Canadian markets that provides market-by-market information. It is an initiative of the Canadian Community Newspaper Association and its nearly 700 members across the country. For more information, contact Kelly Levson, senior project manager, kellylevson@combase.ca.
