Toronto’s 38th Caribana street festival isn’t far off and MangoMoose Media is offering an alternative advertising opportunity in the form of trucks that travel the parade route on the peak day of the festival, July 31. There are five trucks still available with the advertiser’s message to be placed on both sides of the vehicle. Cost for these two faces is $3,950 and for the whole fleet (10 faces) $15,000. Ad size is 20 feet by seven feet. This is the first year Mango is offering the service. One advertiser is signed up so far: Hardknock Music of Toronto is using a truck to launch a new artist.
Caribana was created in 1967 as a community heritage project for Canada’s centennial year. Based on the Trinidad Carnival, the festival now also includes the music, dance, food and costumes of Jamaica, Guyana, the Bahamas, Brazil and other cultures represented in Toronto. It attracts about a million partygoers each year, with hundreds of thousands of people traveling from the U.S. to participate.
