April 7 is the transformation date for gay diginet PrideVision. At that time, PrideVision will expand its hard core gay adult content to 24/7 and relaunch its lifestyle schedule on spinoff net OUTtv. The category 1 lifestyle channel will be included at no extra cost with other digital channels in bundles, theme packages or à la carte. Because of the package distribution, OUTtv is expected to increase reach from 20,000 subscribers to about 700,000 over the next few months. The audience is expected to be not only the GLBT community but also a young, hip and straight mostly female demographic, said Bill Craig, the new president of both OUTtv and PrideVision, in a release.
Pridevision/OUTtv was purchased last year from Headline Media Group by a private consortium of Canadian gay businesses, including Pink Triangle Press, which publishes the GLBT community newspaper Xtra in Ottawa, Toronto and Vancouver (total circ.: 175,000.)
‘There are terrific synergies that the combination of OUTtv and Pink Triangle Press (PTP) can potentially bring to clients that want access to the highly-coveted gay and lesbian market,’ notes Andrew Chang, PTP’s chief operating officer. ‘It will now be easier for marketers to assemble multimedia ad buys that could include our Xtra gay community newspapers across the country, the OUTtv network and the Xtra and OUTtv Web sites.’
