Cossette Media has used Zoom Media billboards to recreate the Yellow Pages in a busy Montreal passageway at 1000 de la Gauchetière. The campaign employs all the Mega Lit billboards installed in the passageway, two murals as well as floor, wall and ceiling clings to bring the well-known telephone directory to life. The initiative uses a variety of classified headings found in the directory to heighten the effect.
Cossette brightened up the passageway with the colours of the Yellow Pages in an effort to evoke spring. ‘Once again, innovation paves the way to excellent results and we are proud of this project’, said Mario Cecchini, president and COO of Zoom Media Canada in a release. Diane Cladios was media supervisor on the project. The campaign broke March 14 and runs until April 10.
