CMT is rolling out an original, unscripted series that follows the trials and tribulations of forming a band. Each 30-minute ep of the six-part series chronicles award-winning country music artist Jason McCoy’s efforts to recruit a band, record an album and play their first live concert.
The Road Hammers airs over three weeks with back-to-back episodes beginning Saturday, April 23 at 11 p.m. After the series finale, viewers can pick up the album they watched come into being when it hits stores May 17. Renée Fournier, publicist with parent company Corus Entertainment of Toronto, says CMT is targeting its usual demo with the show: country music fans 25-54. She says the net is skewing slightly female at the moment.
