Trojan condoms have joined Jeep as a sponsor of Exclaim! Magazine‘s 13th Anniversary Cross-Canada Concert Series.
The Trojan brand taps into the mag’s 18-24 audience by attaching condoms to thousands of event flyers that will be given out to young people coast to coast before and at the shows. Exclaim! also produces CD compilations tied into the live music events that clients can brand. The pub has 400,000 readers. The tour runs from March 31 to April 18.