ComBase Market Focus: Estevan, Saskatchewan

Estevan adults are very strong community newspaper readers:
· 91% report reading any community newspaper (weekday or weekend) compared to 32% who report reading any daily newspapers (weekday or weekend).
· 62% are exclusive community newspaper readers. They only read the community newspaper and not the daily.
· Exclusive Estevan community newspaper readers tend to be women between the ages of 25 and 49.
When it comes to consumption of other media in Estevan:
· 25% of adults admit they didn't listen to any radio yesterday;
· 3% report listening to non-commercial CBC stations; and,
· 35% of adults report watching less than 9.5 hours - or less than an hour and a half a day - of television in the past week.
Source: ComBase 2003-2004 Study
ComBase, the Community Newspaper Database, is a syndicated consumer-media survey of more than 400 Canadian markets that provides market-by-market information. It is an initiative of the Canadian Community Newspaper Association and its nearly 700 members across the country. For more information, contact Kelly Levson, senior project manager, kellylevson@combase.ca.
By Staff 
February 17, 2005

Estevan adults are very strong community newspaper readers:

· 91% report reading any community newspaper (weekday or weekend) compared to 32% who report reading any daily newspapers (weekday or weekend).

· 62% are exclusive community newspaper readers. They only read the community newspaper and not the daily.

· Exclusive Estevan community newspaper readers tend to be women between the ages of 25 and 49.

When it comes to consumption of other media in Estevan:

· 25% of adults admit they didn’t listen to any radio yesterday;

· 3% report listening to non-commercial CBC stations; and,

· 35% of adults report watching less than 9.5 hours – or less than an hour and a half a day – of television in the past week.

Source: ComBase 2003-2004 Study

ComBase, the Community Newspaper Database, is a syndicated consumer-media survey of more than 400 Canadian markets that provides market-by-market information. It is an initiative of the Canadian Community Newspaper Association and its nearly 700 members across the country. For more information, contact Kelly Levson, senior project manager, kellylevson@combase.ca.