ComBase Market Focus: Saskatchewan

Saskatchewan adults are very strong community newspaper readers:
· 82% report reading any community newspaper (weekday or weekend) compared to 38% who report reading any daily newspapers (weekday or weekend).
· 48% are exclusive community newspaper readers. They only read the community paper and not a daily.
· Exclusive Saskatchewan community newspaper readers tend to be women between the ages of 25 and 34.
When it comes to other media in Saskatchewan:
· 31% of adults admit they didn't listen to any radio yesterday;
· 10% report listening to non-commercial CBC stations;
· 41% of adults report watching less than 9.5 hours of television in the past week (or less than an hour and half a day)

Source: ComBase 2003-2004 Study
ComBase, the Community Newspaper Database, is a syndicated consumer-media survey of more than 400 Canadian markets that provides market-by-market information.
It is an initiative of the Canadian Community Newspaper Association and its nearly 700 members across the country. For more information, contact Kelly Levson, senior project manager, combase.ca'>kellylevson@combase.ca.
By Staff 
February 10, 2005

Saskatchewan adults are very strong community newspaper readers:

· 82% report reading any community newspaper (weekday or weekend) compared to 38% who report reading any daily newspapers (weekday or weekend).

· 48% are exclusive community newspaper readers. They only read the community paper and not a daily.

· Exclusive Saskatchewan community newspaper readers tend to be women between the ages of 25 and 34.

When it comes to other media in Saskatchewan:

· 31% of adults admit they didn’t listen to any radio yesterday;

· 10% report listening to non-commercial CBC stations;

· 41% of adults report watching less than 9.5 hours of television in the past week (or less than an hour and half a day)

Source: ComBase 2003-2004 Study

ComBase, the Community Newspaper Database, is a syndicated consumer-media survey of more than 400 Canadian markets that provides market-by-market information.

It is an initiative of the Canadian Community Newspaper Association and its nearly 700 members across the country. For more information, contact Kelly Levson, senior project manager, combase.ca‘>kellylevson@combase.ca.