In a first for Shoppers Drug Mart, the exterior of one of their store locations (at Woodbine and O’Connor in Toronto) will be wrapped up to introduce the launch of Tylenol Ultra Relief. The campaign, which was put together by Toronto’s MAD marketing + design, will run for the next three weeks. MAD’s clients include Bausch & Lomb, NHL, S.C. Johnson and GlaxoSmithKline.