In response to advertiser and viewer preferences, Captivate Network has redesigned their format. Seen in elevators of office towers across the country, Captivate will now standardize ad lengths to 15-seconds and will enable seamless repurposing of magazine or television creative for the Captivate screens. Captivate is also adding a third programming window to allow for increased programming, advertising and sponsorship content. Captivate’s major advertisers include Pfizer, Microsoft, Toyota, Globe & Mail, and Bell Canada.