Adults in Barrie are strong community newspaper readers:
· 76% report reading any community newspaper (weekday or weekend) compared to 68% who report reading any daily newspapers (weekday or weekend).
· 19% – more than 20,000 Barrie adults – are exclusive community newspaper readers. They only read the community paper and not the daily newspaper.
· Exclusive Barrie community newspaper readers tend to be women between the ages of 25 and 49. They are 29% more likely than average to be married or living with a significant other.
When it comes to other media in Barrie:
· 17% of adults admit they didn’t listen to any radio yesterday;
· 10% report listening to non-commercial CBC stations; and
· 41% of adults report watching less than 9.5 hours (less than an hour and a half a day) of television in the past week.
Source: ComBase 2003-2004 Study
ComBase, the Community Newspaper Database, is a syndicated consumer-media survey of more than 400 Canadian markets that provides consistent and accurate, market-by-market information to assist in the buying and selling of community newspaper advertising space.
It is an initiative of the Canadian Community Newspaper Association and its nearly 700 members across the country. For more information, contact Kelly Levson, senior project manager, kellylevson@combase.ca.
