– 80% of adults 18+ report reading any edition of a community newspaper in Sudbury; the gender breakdown is 79% of women and 80% of men
– 57% of adults 18+ report reading any edition of a daily newspaper; 59% of women and 55% of men report the same
– 80% of those who read any edition of a community newspaper own their homes and 64% are attached (married/living together)
– 81% of those who only read community paper(s) and do not read any daily newspaper(s), own their own homes
Source: ComBase 2003-2004 Study
ComBase, the Community Newspaper Database, is a syndicated consumer-media survey of more than 400 Canadian markets that provides consistent and accurate, market-by-market information to assist in the buying and selling of community newspaper advertising space.
It is an initiative of the Canadian Community Newspaper Association and its nearly 700 members across the country. For more information, contact Kelly Levson, senior project manager at kellylevson@combase.ca.
