David Bray is SVP of Hennessy & Bray Communications. He can be reached at (416)431-5792 or davidbray@sympatico.ca
Ottawa was not included in the December release of BBM’s Fall ratings. BBM had discovered an error in its enumeration process that resulted in an imbalance of English and French respondents in this market. After analyzing the returns from the Fall survey, BBM staff determined that the Ottawa-Gatineau data was not within publication standards. Supplementary diaries were sent out for the weeks of Nov. 22 and Nov. 29 to remedy the error. These are the results of the final combined survey.
Majic100 saw solid gains, jumping to an 11.6% share of tuning for A12+ (up from 10.1 in the spring) and an 18.4% share for F25-54. The Bear continues to grow with M25-54, posting a 12.8% share.
A brief overview of share figures from the Fall 2004 Ottawa BBM courtesy of David Bray.
Ottawa-Gatineau
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM Fall 2004
| Station | A12+Fall ’04 | A12+Spr. ’04 | W25-54Fall ’04 | W25-54Spr. ’04 | M25-54Fall ’04 | M25-54Spr. ’04 |
| CBC Radio One | 10.4 | 9.1 | 7.8 | 7.6 | 8.6 | 7.8 |
| CBOF-FM 90,7 Ottawa-Gatineau | 3.2 | 3.2 | 2.9 | 2.9 | 3.1 | 3.0 |
| CBC Radio Two | 3.2 | 4.7 | 2.1 | 2.5 | 1.2 | 1.7 |
| Espace Musique 102,5 | 1.0 | .9 | 1.0 | .9 | .8 | .9 |
| Sports Radio 1200, the Team | 2.0 | 3.5 | .6 | 1.3 | 4.5 | 8.1 |
| 580 CFRA | 7.8 | 8.5 | 4.2 | 4.7 | 5.1 | 6.0 |
| CHEZ 106 | 5.5 | 5.9 | 5.5 | 4.8 | 9.3 | 11.7 |
| Couleur FM97.1 | 3.3 | 2.6 | 2.6 | 2.1 | 2.4 | 1.2 |
| Hot 89.9 | 6.3 | 7.6 | 3.9 | 5.3 | 4.1 | 4.6 |
| Rock Détente Outarais | 8.5 | 7.3 | 12.4 | 12.6 | 6.7 | 5.1 |
| KISS-FM | 3.8 | 3.0 | 6.8 | 5.3 | 3.4 | 2.4 |
| Oldies 1310 | 2.8 | 2.6 | 2.2 | 1.7 | 2.2 | 1.5 |
| Majic 100 | 11.6 | 10.1 | 18.4 | 16.6 | 8.5 | 6.4 |
| CJRC 11-50 | 3.6 | 3.0 | 1.6 | 1.1 | 2.2 | 1.6 |
| Y101 | 5.1 | 4.7 | 4.0 | 5.4 | 3.9 | 3.7 |
| 93.9 BOB-FM | 4.6 | 5.0 | 7.2 | 7.2 | 6.9 | 7.2 |
| 106.9 FM the Bear | 7.4 | 7.0 | 6.1 | 5.1 | 12.8 | 11.9 |
| Energie 104,1 | 5.9 | 6.6 | 7.1 | 8.4 | 8.6 | 9.5 |
| Others | 4.2 | 4.7 | 3.5 | 4.7 | 5.7 | 5.6 |
