The Toronto Transit Commission is ready to debut its new private digital advertising network this January in conjunction with Citytv. OneSTOP Toronto, the operator of the advertising network has negotiated an exclusive content sponsorship agreement with CHUM Television to provide the news, sports and weather content on the digital signage, which will be accompanied by real-time transit information provided by the TTC.
When the network kicks off in January, the first stage of the project’s implementation will involve 40-inch LCD screens placed in high-traffic subway stations. These will be followed in mid-spring with on-train screens. The oneSTOP network, will reach over 800,000 commuters daily.
