– 68% of adults report reading any edition of a community newspaper in Nova Scotia; 70% of women and 66% of men report the same
-53% of adults report reading any edition of a daily newspaper; only 57% of women and 48% of men report the same
– 88% of those who exclusively read any edition of a community newspaper and not a daily, own their own homes
Source: ComBase 2003-2004 Study
ComBase, the Community Newspaper Database, is a syndicated consumer-media survey of more than 400 Canadian markets that provides market-by-market information to assist in the buying and selling of community newspaper advertising space.
It is an initiative of the Canadian Community Newspaper Association and its nearly 700 members across the country. For more information, contact Kelly Levson, senior project manager, kellylevson@combase.ca.
