Hyundai Motor America got onboard with ad company BriteVision Media, innovator of the chameleon-like coffee sleeve, to promote their new SUV model. What’s so unique about a coffee sleeve? Well this ain’t your everyday heat protector. This morphing coffee sleeve transforms from black to a mountainous waterfall scene, providing the backdrop for the Hyundai Tucson SUV and displays the tagline ‘Perfect for whatever/whenever.’
The San Francisco-based BriteVision Media, which specializes in coffee sleeve advertising and café marketing, created this unique advertising medium that retracts back to its natural black state when the coffee cools to below 100°F. The sleeves will be distributed to more than 2,000 upscale café locations throughout the U.S. this month and next. Currently the campaign is not running in Canada but BriteVision does have cafes north of the border onboard that can participate using this unique ad tool.
