Market Meter – Magazines

4 out of 5

Magazine sales remained strong for fall but recent new launches may see spending redistributed in 2005 if advertisers don't increase their magazine budgets. Shopping books LouLou and Wish had good launches and if Canada parallels the U.S. experience, shopping pubs are going to be a category to be reckoned with. (Wish is slightly different than LouLou because it combines shopping and lifestyle content.) This genre is primarily female-focused and could take ad dollars away from decorating/shelter and women's service books.
By Staff 
September 9, 2004

4 out of 5

Magazine sales remained strong for fall but recent new launches may see spending redistributed in 2005 if advertisers don’t increase their magazine budgets. Shopping books LouLou and Wish had good launches and if Canada parallels the U.S. experience, shopping pubs are going to be a category to be reckoned with. (Wish is slightly different than LouLou because it combines shopping and lifestyle content.) This genre is primarily female-focused and could take ad dollars away from decorating/shelter and women’s service books.