This gift card has chutzpah! MoxyCard, self-touted as the first patented multimedia gift card, combines the functionality of a gift card with the electronic capabilities of a CD-ROM. Offered by the Tampa, Fla.-based One28 Marketing Group, the card becomes an interactive marketing and entertainment vehicle that can include special offers, printable coupons and video presentations.
Among the other bells and whistles, the gift card (which comes in 16- or 40-megabyte media capabilities) can facilitate an Internet connection to drive consumers to specific products, loyalty programs or surveys – and an opt-in mechanism allows marketers to capture and compile consumer data.
