Hey, it looks like those wheels on that car aren’t turning. And they don’t look like your generic hubcap either. It’s not chrome, it’s not plastic – it’s ‘wheel-vertising.’
Claiming to be a low-cost way of advertising to the coveted urban demographic, this concept – from Santa Monica, Calif.-based AdFleet – involves attaching a 16.5 inch non-rotating hub cap cover carrying advertiser logos to the wheels of a car.
In July, AdFleet launched with 2,000 taxis in the Los Angeles area. Advertisers included the L.A. Dodgers, Taco Bell, Jiffy Lube, Virgin Colas and 1-800-Cheap Seats. AdFleet has plans to roll out soon in 14 markets including Toronto, Atlanta, Dallas, Boston and Washington D.C.
