Annette Bourdeau

Fido lets the dolls out
Look, up in the sky. It’s a teaser campaign like no other.

Red Bull gives Yahoo! wings
Energy drink signs on as first content partner for Adrenaline.

Need a lift?
NL Tourism wants to pick up hot Torontonians.

Looking Glass shatters misperceptions
A PSA campaign asserts that eating disorders aren’t something that people can just ‘snap out of.’

NL Tourism’s ‘real’ superboard
Commuters along Toronto’s busy Gardiner Expressway have had something unusual to look at while stuck in gridlocked traffic lately.

A.G. Lafley names Canadian ad as his current fave
Hint: Think scooters.

***FLASH*** Canada snags two Golds, one Silver at Cannes
GJP won Gold for Design, while Taxi 2 nabbed Cyber Gold and Taxi Canada got a Silver in the Design category.

***FLASH*** Canada nabs Gold and Bronze Radio Lions; shut out of Media and Outdoor
Zig scored a Gold Radio Lion today for its ‘Low Voice’ spot for Ikea Canada.

***FLASH*** – No Canadian wins in Direct or Promo Lions
Disappointing, yes, but with only 170 out of 1,700 entries making the short list, we were in the top 10% of the best work in the world.

Le Lait sneaking into showrooms
Thanks to Touché PHD, fridges in some furniture showrooms in Montreal contain cartons of milk.

March of the cameras
These penguin-esque digicams are on a mission.

Samsung sculpture lands at Pearson International
The brand’s got the whole world in its hand, sort of, for the next five years.

Sun-Rype’s keeping it real
What better way to reinforce that a product is made of real fruit than by animating a commercial using real fruit?

Sharpe Blackmore bows social media division at YourSpace
Its insightful moniker is ‘Ripple,’ and the logic behind its creation was amply bolstered at yesterday’s conference in Toronto.

BMW glows with Vice
Now you see it, now you don’t.