Jennifer Horn
MasterCard makes a social call to Canadian students
The credit card co is using social media to help recruit bright young talent to its Toronto offices.
Santa symposium seeks to entice sponsors
The annual Santa Claus Parade Marketing Symposium highlighted results from last year’s event and presented sponsorship opportunities for 2011.
Canadian Tire’s Jumpstart raises ‘social’ money for kids
The retailer links its TV and social media strategies with ‘Playoff Payoff,’ a fundraising initiative for its national charitable program.
CMS to rep WildTV
The Toronto-based sales co will handle national sales for the Alberta-based hunting and fishing channel.
Investors Group looks to inspire
The financial services co’s ongoing partnership with Volunteer Canada goes multimedia in an effort to honour Canada’s 12.5 million volunteers.
Capital One travels with CTV
The brands are once again partnering to offer Amazing Race viewers the chance to win a trip to a location featured in the show.
