Jesse Kohl
Showcase puts viral touch on Damages campaign
Damages ads are everywhere, but there’s an interactive side to the show’s promo. For the first time, the net is looking for friends – evil or not – with a custom Facebook application.
March brings Black comedy and barnyard merriment to skeds
Comedian Lewis Black on pop culture, two Ontario boys travelling the world, and a mix of March Break shows for kids – here’s a look ahead at what’s premiering on specialties as the month ticks over to March.
Slice show Mr. Friday open for business(es)
A reality show on Slice Network’s summer sked is currently in production around southern Ontario – and there are opportunities for businesses and organizations to open up their doors for some feel-good integration.
Oprah’s Big Give gets on the sked
Two nets will be airing the buzzed-about series in Canada, and CTVglobemedia has revealed the details – time slots, celebs and all.
On the MiC with Maria Luisa Francoli Plaza: MPG pegs Canada for growth spurt
‘I don’t think there’s one business model that has not changed in the last five years as a result of technology,’ says MPG global CEO Maria Luisa Francoli Plaza in a sit-down with MiC. ‘Everything that involves a living entity – be it a company or a person – is changing fast and dramatically. So of course our business model is changing.’
Notes from the (mobile) mediascape: Nokia bets on ads and UGC
Between a new ad network and a way for mobile users to make their own games, Nokia’s dialled into innovation.
NBA shoots for digital content net with Bell
Short-form b-ball video content and other mobile-friendly extras are getting a digital showcase in Canada.
Survivor soars past scripted fare
BBM/Nielsen Top 30 – Feb. 4-10
On this chart, Global’s Survivor: Micronesia season premiere vaulted right over scripted series such as Lost, CSI: New York and House. Its numbers even outweighed one of the week’s two American Idol broadcasts. But will it stay on top?
CTV announces Oscars coverage details
There are a lot more time slots to CTV’s Academy Awards coverage than the big event itself this Sunday.
GroupM integrates global search operations
‘Search has become an increasingly prevalent consumer activity and a vital part of overall communications strategy,’ says Rob Norman, CEO GroupM Interaction Worldwide. And GroupM plans to do something about it.
Net rebrands as Bio
The Biography Channel has a new name, a new look and a new bid for grabbing viewers with star-studded programming.
Branchez-Vous picks up Showbizz.net, Matinternet
The Quebec portal’s latest acquisition deal should boost its young adult and A25-54 reach.
Eloda launches Protocol 2.0
No more after-the-fact tracking of changes made to a campaign during its execution. Eloda’s CEO says the ‘ground-breaking’ Eloda Protocol 2.0 is about to completely change the rules of advertising.
New series launch on Global, Citytv
Dennis Miller’s new game show and New Amsterdam are on the Global sked. Citytv is moving forward with reality fare based on newlyweds, rock and roll and lovin’. And there’s comedy and curling on the way too.
82000reasons extends Web 2.0 tools for techies
There are purportedly thousands of reasons why Ottawa should be celebrated as Silicon Valley North – and a social media campaign just kicked off to make sure everybody in the tech world knows it.
