The tooncaster is going after kids 8-12 with a wish-fulfillment show about tween surfers – and marketing opps are likely.

A British housekeeping guru, five ladies known as ‘Cookies’ and the popular How to Look Good Naked are among W Network’s new programming for March.

How big was the audience? Well, more than a few media buyers guessed it would break a record here, like it did south of the border – and it did.

In Ontario, Global news offerings are now serving up sports info from The Score.

CTV swept up the top 11 spots with those long-running crime series. Global’s got three in the top 20. And CBC’s Rick Mercer Report is showing strong again.

The Business News Network is hopping on the makeover programming trend – with a focus on dollars and cents, of course.

CTV, Global and CBC execs agreed to sit on a panel in front of a crowd of media buyers and planners in Toronto yesterday. On the agenda: What the future looks like if the writers’ strike continues.

A promising Dr. Phil spinoff is in the cards for Global’s fall sked. But the net’s putting Big Love and Knight Rider to use right away.

Super Bowl Sunday in Canada is poised to be bigger than ever. CTV sold out of its in-game inventory yesterday, and MiC has collected some thoughts from those who’ve bought in for the big game.

Canwest Broadcasting has some new names on its national sales team, and Rogers Media has designated a sales team for Quebec and the Maritimes.

The net is pushing the teen show’s seventh season with some new user-generated content and mash-up elements at the online destination for Degrassi fans.

More than half a million households now have a new channel to choose from – for half-hour product demos.

American Idol‘s return to Tuesdays and Wednesdays occupied the top two spots on the national chart. Are we surprised? Not really.