Jesse Kohl
On the MiC: Leo Burnett’s David Moore on engagement, SMS, and Oleg the Cabbie
Engagement starts with the mind, not a half-Lithuanian, half-Green non-branded taxi driver, says Moore. Here’s a sneak peek at what’s on his mind for tomorrow’s Hungry Dogs & Chocolate Wrappers seminar.
Record-breaker set to premiere on HGTV
The highest-rated design series on HGTV US is coming to Canada’s home and garden lovers next month.
Millions like Minnie Driver as a con artist
Showcase has two promising premieres scheduled for May, one of which has already earned a sizable audience south of the border.
CTV set to premiere Drive this week
It’s drama, not reality, we think. The talent (ahem, Prison Break, ahem Lost) says drama, but the premise hints of reality TV.
CBC boosting mobile opps for NHL & fall sked
Fans can choose the three best players in CBC’s hockey playoffs, via mobile or online, and the two platforms will keep coming together.
CBC shuffles out old shows and reels in new
The Ceeb gave a sneak peak at its 2007-2008 programming slate yesterday, and it’s making news across the country this morning for what’s not on the list.
Tony the Tiger offers up stripes on YTV
Corus + Tony the Tiger + voting tweens = engagement.
Rexall goes gaga for Oh Baby!
Oh Baby! Magazine – the freebie that got its start in the kids’ section at Sears – is heading into spring with a distribution boost.
YTV’s Whoa! gets clickable
The YTV-branded tween magazine just bumped up its six-digit reach.
GM signs on for Discovery’s Big Live (and broadband-only) Events
Discovery Channel Canada takes science programming to the next cyber level, which entails sponsors and classroom participation.
JUNOs down a quarter million
Just when it looked like numbers for the JUNOs might climb upward over last year, they didn’t. It was the smallest viewership in years.
CBC UGC effort offers puck fans ‘Holy Grail’
Pepsi, Lay’s and Gatorade are backing the ceeb’s latest Hockey Night in Canada promo – a user-generated content contest that brings the Stanley Cup to the winner’s living room.
What is it about animated dads?
BBM/Nielsen Top 30 – March 19-25, 2007
Is the coming Simpsons flick building buzz for the series and other animated comedies? The long-running cartoon is consistently getting millions of eyeballs for Global, and Family Guy is showing up on the national Top 30. Along with American Dad, the toons proved more popular than the fifth grader game show in Calgary, and they’re doing well in other urban markets.
CTV launches interactive Criminal Minds spin-off
The net’s dropping clues around its website and wants users to make an arrest worth ten large. Nifty way to promo a new time slot.
Citytv intros Canada’s Next Top… marketers!
Kraft and LG Electronics have come on board for the second cycle of Citytv’s Canada’s Next Top Model – but the umbrella spot goes (again) to P&G.
