Jesse Kohl
Daily and digital landscape morphs as 24 Hours hits Ottawa, and other dailies dish up new fare
The war of the free dailies is heating up in the nation’s capital – in both official languages. 24 Hours and 24 Heures will go head to head with Metro and the recently-launched Ottawa RushHour, which also offers a downloadable edition. Meanwhile, the Toronto Star is adding some new gameplay to its downloadable offering, Star PM, and Metro is also revving up its content.
SBC Media set to catch wave
Snowboarding’s got a market here. Skateboarding too. And when you’ve got healthy mags serving both of the action lifestyle sports, why not target surfing in Canada as well?
Teletoon adds social component to holiday promos
‘Tis the season for toys, and the marketing moves at Teletoon this year are extending beyond on-air programming and into the realm of online gaming and viral prize packs – so when you win, your friends win too.
Polar bears as content?
A fireplace channel, a fishtank channel… a polar bear channel? Why not? AT&T and Vonage thought it was a good enough idea to back with Tundra Buggy Adventure.
Schedules: A thing of the past thanks to podcasts?
With four of iTunes Top 20 podcasts in Canada coming from CBC’s programming earlier this week, CBC has put out a call for sponsors on all but one of its podcasts.
Broadband in Canada growing twice as fast as in US
The keynote speaker at Toronto’s ‘Now Playing’ seminar on online advertising aims to ease the fears that some media buyers still have about the digital world of options, a world where AOL.ca‘s own video player has seen a 400% growth in usage over the past three months.
YTV gives Hasbro star turn on Saturday morning block
YTV’s bid to control Saturday mornings by luring in kids aged 8-11 with Crunch has attracted a fitting sponsor in Hasbro. A new contest hypes Hasbro’s Tiger Electronics media player for kids. YTV’s Saturday morning host will host will even show you how it works.
MuchMusic tells fans, ‘Show Me Yours’
So far, all we see are zombies, pumpkin-babies and other weird Halloween leftovers. But MuchMusic.com has opened the doors to fan-generated content.
On the MiC with Nick Lockett: Columbus Media International chair shares its battle plan
While the independent media services company may not be picking up Unilever’s global account quite yet, Columbus is preparing its offence. Seven clients with US-based Horizon Media are exploring the idea of global media solutions with Columbus, and new media agency partners have just signed on.
Packaging a network in pizza, social media, and the elevator
Food just got funny, sensual and competitive. And the Alliance Atlantis network is pushing those themes in a new and innovative fall campaign.
Driving.ca goes on-air with Driving Television
The online auto classifieds giant and the on-air celebration of everything with wheels have tied the knot.
Canadian band to ‘simulcast’ Toronto gig in Second Life
Avatars can show up for the live concert in Toronto by logging into the virtual world, which hit its 1-millionth-resident mark this month. Could this be a new age for concert sponsorship?
Eye Rock Digital aims to reach men with sexy VOD and IPTV
EyeRockDigital.com is about to offer some sexy stuff, but nothing raunchy. They’ve signed an international Playboy model to host the network and lined up 5,000 hours of video in a bid to attract the young, affluent, and technologically savvy.
FashionTelevision launches 5-channel VOD player
FT just became the most accessible fashion brand in the world.
MTV gives broadband-only treatment to music awards
Three streaming video feeds on MTV Overdrive – and you’ll have to wait more than a week to see it on the regular old tube.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
