Jesse Kohl
Canadian Idol invites UGC versions of Band-Aid jingle
‘Stuck on Me’ – go ahead and sing that 30-year-old tune, upload it to CTV’s microsite and be part of the buzz for the iconic brand’s new product.
Fishing net launches ‘Adopt an Angler’ UGC promo
The World Fishing Network is asking its viewers to share their ‘deprived angler disorders.’
Next media star: Jessica Chambers
Strategy has hunted out a new batch of stellar young professionals. Today we spotlight Jessica Chambers, senior media strategist, OMD Canada.
Teletoon Retro launches for francophones
The nostalgic net for cartoon classics is set to roll out English- and French-language shows for Quebec audiences.
Degrassi gets virtual with vSide
CTV’s next-gen high schoolers will interact with virtual viewers during a week-long in-world promo to pump the show’s season finale.
Canwest launches digi-channel for Amex
Digital integration across multiple media channels will help the brand pump up awareness about the benefits of being a card member.
Stanley Cup puts CBC at #1
BBM/Nielsen Top 30 – May 26-June 1
The CBC’s average minute audience for the Stanley Cup Finals didn’t quite crack the two million mark, but it was enough to leap over other programming numbers.
Astral presenting T.O.’s new street furniture today
The mayor, some Astral Media execs and the media are going over the ad-friendly prototypes, which will festoon the city for the next 20 years, this morning.
Notes from the (gaming) mediascape: Sony makes ad-friendly moves on PS3
Playstation 3 has entered the in-game advertising market, and Sony is also using the platform to distribute downloadable ad-supported video for gamers.
Identifictions applies TV series model to video games
This fall, a website based in France will aim to engage users in a sort of video game-TV series hybrid. And the rollout of the series will be multilingual.
Corus Radio signs on for Heavy’s new Husky net
Radio stations across the country will roll out Heavy.com programming in a new video monetization tool.
ABC to launch new e-Data centre
Customized search and reports to help media buyers with print data are some of the new features set to go live at the Audit Bureau of Circulations next week.
New shows for Canwest specialty networks
Here’s MiC‘s rundown of what new shows are in store for Canwest Broadcasting’s specialty networks, 2008-09. Days and times are included if available.
iTVX debuts branded-content measurement
Wouldn’t it be nice if all those online product placements and branded-content deals you’re making could be accurately measured?
Wheels.ca adds used-vehicle search
Star Media Group’s auto site isn’t the first to tie in used-car searching, but the results link to the Toronto Star‘s archived content.
