Jesse Kohl
TSN pushes Canadian teams with new NHL deal
The sports specialty network has a new six-year deal with the NHL, and it’s moving forward with a focus on Canadians in the game.
Beneful bets on bonding with pets via UGC
What better way to introduce the brand to dog owners than user-generated content, in-store saturation, online banners, TV spots and hosts… and Woofstock?
Global gains two victories
BBM/Nielsen Top 30 – May 19-25
Global’s House stepped over CTV’s Grey’s Anatomy (and the Stanley Cup finals) on this week’s chart. More surprisingly, Global’s Bones, airing in the same time slot as CTV’s Dancing with the Stars, crept in for a tight win.
Notes from the mediascape: Skydivers spell Honda live on TV
Does the world’s first live skydiving TV spot represent an effective way to beat PVR ad-skipping? Or does the PR/advertising stunt smack of desperation?
Next media star: Media Contacts’ Hervieux
Strategy has hunted out a new batch of stellar young professionals. Today, we spotlight Cesar Antonio Hervieux, search marketing specialist at Media Contacts, New York.
Fork Radio creates Internet radio ad metrics tool
The Toronto-based home of PunkRadioCast says current sampling methods produce inaccurate results for Internet radio advertisers, and they’re doing something about it.
Transcontinental debuts Recettes widget/app
Montreal’s Transcontinental Media wants to engage users of its huge online community, Recettes, with a UGC application and a content-pumping widget.
ComScore pays $44.3 million for mobile leader
M:Metrics’ mobile services are about to be integrated into comScore’s overall measurement offerings.
Canadianparents.com launches family blogging centre
The Rogers Media-owned online community for Canadian parents has added more marketer-friendly user-generated content tools.
CHUM Radio relaunches Halifax station
CTVglobemedia is taking CJCH off of the AM dial and relaunching its operations in a new FM format.
CBC puts multilingual spin on Soccer Day
The CBC’s Soccer Day in Canada will be headlined by Toronto FC hosting the Los Angeles Galaxy. And it will be available in Punjabi and Mandarin.
Sid Lee experiments with QR codes
Consumers who snapped photos of the two-dimensional bar codes on their cellphones were directed to URLs leading to exclusive content.
Million Dollar Password to debut June 1
CTV has set a time slot in its summer sked for Regis Philbin’s game show remake.
Tennis Canada stays with CBC
The ‘longstanding tradition’ of Rogers Cup events on CBC will continue, at least until 2010.
MTV, Rogers launch co-branded content
On the air, on demand, online – a new partnership between MTV in Canada and Rogers is pushing out free music content on multiple platforms. And there’s a social networking and UGC twist to the deal.
