Jonathan Paul
Rogers rebrands BC’s channel m
The OMNI brand will extend its reach westward by welcoming two new channels into the fold.
Canwest fighting fragmentation with big-time streaming
The net has brought more value to its online offering by streaming an array of new shows, fan favourites and specialty programming on its websites.
Coors Light celebrating Labour Day weekend by chilling its beer
Three videos featuring the beer co’s ‘Cold Certified’ bottle and inventive ways of chilling what’s inside it have made their way on to YouTube.
CTV unleashes massive SYTYCDC promo
To rev up excitement about the debut of So You Think You Can Dance Canada, the net is set to launch its biggest promotional campaign ever for a CTV show.
Globe and Mail to have colour throughout
A new printing contract with Transcontinental will help the national daily increase creative options for ads and editorial starting in 2010.
Koodo spices up commute with interactive OOH
Commuters in Montreal can access an interactive hide-and-seek game that promotes the fledgling mobile company at six subway stops.
Sweetspot.ca bows SweetTV webisode series
The women’s online lifestyle guide is set to shoot webisodes during the Toronto International Film Festival, which kicks off next Thursday.
Discovery HD reveals secrets of Olympic super-athletes
Miracle Body uses high-tech HD cameras to offer a new and curious perspective on the world of sports, focusing on the techniques of some of the world’s best athletes.
Traditional radio prospering: StatsCan
And it’s the third time in five years radio advertising growth has overtaken advertising market growth as a whole.
CBC’s The National wins the work week
BBM/Nielsen Top 30: Aug. 11 – 17, 2008
Prime time had only two winners the week of August 11.
Monopoly puts new foot forward with game-inspired shoes
A men’s lifestyle footwear collection based on the famous board game is set to be released in the fall.
E! celebrates first birthday by bowing four new series
Canwest’s entertainment property is adding some comedy and a reinvented classic to its line-up this fall.
CosmoTV extends reach via Rogers
Rogers Digital Cable has begun carrying the channel inspired by you-know-which women’s mag in Ontario and New Brunswick.
Part 2: Brand performance during the Olympics: online achievements
The second of MiC‘s Olympic two-parter jumps to cyberspace for a play-by-play on online performances.
Levi Strauss refurbishes 501 with acoustic guitar
The jean company went grassroots with DraftFCB to promote a brand renovating concert contest in Montreal, Toronto and Vancouver.
