Jonathan Paul
Brand performance during the Olympics…who took the gold?
Wondering which brands have stood out during the Beijing Olympics, MiC turned to some experts to see how they judged the performances.
Bristol-Myers taps rock to send HIV message
The pharmaceutical company is using a viral approach to launch a socially responsible Internet campaign geared toward young Canadians.
Starcom intros new engagement-prediction tool
The research, says CEO Lauren Richards, ‘provides real Canadian data and lets us focus on the programming that works hardest for our clients.’
So You Think You Can Dance dominates Wednesday, Thursday
BBM/Nielsen Top 30: Aug. 4 – Aug. 10, 2008-08-18
The Olympics got underway with a weekend sweep, claiming the top spots on Friday, Saturday and Sunday.
Samsung intros smartphone today at amusing event
The arrival of the electronics biggie’s new smartphone is being marked with an event at which people will be invited to use their ‘obsolete’ cell phones as ammo.
MiC K.I.S.S. pick: Love at sea for Bachelorette and beau
Double, extra-romantic brand expansions will kick in when a reality TV couple christens a real-world Love Boat.
MuchMusic, MuchMoreMusic sizzle with new fall fare
Between them, the channels are unveiling nine new series, injecting a healthy dose of reality television and a bit of drama into their lineups this fall.
China’s ad market snowballing
The Olympics and growing consumer power are helping China’s ad market draw closer to being the second-largest in the world.
TSN to bow network double
The Sports Network will have even bigger bragging rights for airing more sports coverage when it launches a digital teammate late this month.
Samsung latest marketer to catch NFL fever
Canadian football fans are in full tailgate tizzy mode today because the NFL has finally arrived north of the border.
Global’s fall fare to take viewers back to 90210
Class will be back in session at West Beverly High, and heroes will return to save the world starting in September.
Canadian-themed eps to mark Wheel‘s move
To mark its shift from CTV to the CBC, Wheel of Fortune will kick off with fun elements featuring the Great White North.
TVB-backed survey says interweb and TV are like cake & ice cream
BBM Analytics’ Spring RTS survey finds Internet usage doesn’t replace TV time. They’re mutual enhancers.
Canwest factual channels get busy for Fall
BBC Canada and History Television have several series poised to make their North American debuts. Some classic faves will also show up.
TV viewers are swapping remotes for mice
A new study shows that people are beginning to migrate online to catch whole episodes of their favourite primetime series.
