Jonathan Paul
American Express looks for the art director in everyone
The credit card giant is bowing a Canadian-only, user-generated execution as part of its global ‘Realize the Potential’ platform.
The Heart and Stroke Foundation doles out money daily
To raise money in support of research into preventing heart disease and stroke, the foundation bows a new Calendar Lottery that gives participants the chance to win every day of the year.
Hyundai Canada gets smart about going green
The carco talks about its new ‘Live Smart’ mantra and how it contributed to a campaign so green it would make Kermit the Frog jealous.
Amex builds rewarding monuments
The credit card co creates a one-of-kind installation to promote its newest card.
Miele launches counterattack to bedbug offensive
The appliance company has created a campaign proposing its vacuums as one solution to Toronto’s bedbug infestation.
Steam Whistle stylizes skateboards
The beerco teams up with Vans to enhance a contest that brings skateboarding style and design together.
Health Infoway informs EHR education
The federal agency launches a multimedia campaign to educate the public on the benefits of electronic health records.
MacLaren McCann takes top honours at Extra Awards
Rethink nabs second biggest haul at the Canadian Newspaper Association’s annual awards.
Fairview Mall patents personal styles
Fairview Mall is celebrating its 40th anniversary by helping fashionistas show off their inner designer.
A/X Armani Exchange bows interactive video online
The retailer has teamed up with Ottawa-based Overlay.TV to implement a new video commerce solution directly integrated with its seasonal collections.
Scouts go back to nature
Scouts Canada rolls out a new five-year national campaign to extol the virtues of kids getting down and dirty out in nature.
CBCF creates virtual love chain
The Canadian Breast Cancer Foundation is attempting to create a record-breaking virtual human handholding chain to promote the CIBC Run for the Cure.
McDonald’s rebuilds the Quarter Pounder
The QSR promotes a new limited-time deluxe version of the burger with a campaign in the Western and Atlantic regions that focuses on its love of making things better.
Telus gets smart about smartphones
The telco unveils a new critter and adds a human touch to its newest campaign, promoting its latest device lineup and a smart cell phone experience.
Kia gets responsible
The carco’s newest national campaign introduces a new brand platform and seeks to drive change via partnerships with community organizations.
