Jonathan Paul
Canpages takes advertiser sites mobile
Vancouver’s Tagga Media is building the sites, optimized for viewing on mobile devices.
Telus butterflies talk business
Hundreds of magnetic blue butterflies were released by the telco to promote its Telus Talks Business data-acquisition program.
Post puts the prize back in cereal
Post Cereals brings the time-honoured ‘prize-in-a-box’ promotional strategy into the digital age with the new ‘Flip the Flap’ campaign.
Koodo challenges contracts to a cage match
Koodo’s El Tabador fighter is caged inside a billboard in a new campaign for the mobile service provider.
Two Young Lions juries announced
Canada’s Globe and Mail’s Young Lions competition print, film and cyber juries have been selected. The media jury will be announced next week, and the entry registration deadline has also been extended.
Pfizer pays viral tribute to Canadian Paralympians
The pharmaceutical company, working with Toronto-based Zig, has created a viral video to raise funds for Canada’s Paralympic Team.
KB Media touts new tech
The new out-of-home media co makes its debut with the Canadian launch of interactive ‘mirror’ media tech.
Discard poor body image in our OOH, NEDIC urges
A new campaign from the National Eating Disorder Information Centre uses an OOH-based media strategy to raise awareness about how fashion industry-generated images influence women’s and girls’ body image.
Wind Mobile stores bring Microsoft to the table
Canada’s newest wireless carrier jazzes up its in-store conversation with customers by adding Microsoft’s new ‘Surface’ product to its in-store displays.
YTV’s trade challenge sparks consumer campaign
The network’s social-media petition lobby to recognize Family Day in all provinces aims to reinforce the channel as a media buyer-friendly family station.
Gift Wrap: Mini celebrates the holiday sweater
Mini and Taxi 2 invite Canadians to send e-cards to friends featuring ugly festive sweater family portraits.
On the MiC with Leo Burnett’s global creative head Mark Tutssel
MiC sits down with Leo Burnett global CCO Mark Tutssel to chat about the growing role of media in creative work and conception.
***Flash***Cossette board backs $131.5 million American takeover bid
The Connecticut-based private equity firm Mill Road Capital LP bests Cosmos Capital’s offer by half.
Robin Hood pop-up bakeshop fetes 100 years of flour
Canada’s staple flour brand cooks up a fun, bake-it-yourself retail experience for families to celebrate its centennial.
Wind Mobile blows its horn with viral vids
A trio of online videos sets the stage for a media push this Christmas.
