Jonathan Paul
Subaru brings virtual 3D audio to test drives
The new Subaru Legacy campaign launch comes with some high-octane media features, including a 3D-audio virtual test drive.
Zoocasa clear-cuts Canadian real estate jungle
The new real estate search engine makes looking for homes online an easier task for Canadians.
Burger King’s angry, but in a good way
The QSR brand launches a new campaign to reintroduce the Angry Whopper to Canadians.
LG goes Hollywood with film fest
The electronics brand enlists the help of Hollywood talent to launch its first ever HD short film festival, and taps digital players to get the word out.
Molson Dry pioneers a new media twist
The beer brand is tapping augmented reality to uncap animated messages from beer bottles for tech-savvy sudswillers.
Beam me up, ninja! Media Merchants project brands
The Vancouver-based Media Merchants’ (TMM) Projection Ninjas strike out on behalf of the Burger King.
Hellmann’s serves up food for thought
The brand is taking its ‘real food’ movement to the next level with a viral video that uncovers some startling facts about the Canadian food system.
Next Media Stars: Dentsu’s Min Ryuck drives interactive digital
Part of driving the interactive portion of Lexus’ IS series in a new direction involved having Dentsu’s interactive communications manager steer the brand into the mobile space for the first time.
Nissan Canada decides on augmented reality
AR tech takes car customization to a new level, pimping various Nissan rides according to personal specs, then letting users spin their wheels in a 3D virtual world.
Globe and Mail raises pride of Young Lions
The winning media entrants developed a Doctors Without Borders campaign using bandages and airport check-ins. Speaking of travel, the teams will now represent Canada’s next-gen talent at Cannes in June.
Honda gets insightful for Earth Day
To help launch its Insight 2010 hybrid, Honda gears up with a ‘Blue Skies for Our Children’ campaign launching today with TV, print, online banner and POS ads, elevator wraps and digital brochures.
BC Hydro’s new Power Smart soap boxes
Mock milk cartons and other ambient media placed by builders in new homes help tout the program’s various environmentally friendly features.
Creative Canadians have taken over Cube-vertising
Contestants are taking the social media-only car launch contest offline through their creative attempts to win.
Nissan starts new conversation
Car launch campaign is social media only.
Criminal Minds takes the top spot for the week
CSI New York moves into second place.
