Katie Bailey

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Articles by Katie Bailey
News

E! adds two new shows to Sunday lineup

The ever-present Kardashians will be making another appearance on E!’s schedule, as sister Khloé gets her own series, alongside another new reality show, The Dance Scene.

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CBC signs Giller Prize broadcast deal

The pubcaster will televise the annual Scotiabank-sponsored event for the next five years under the agreement.

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Daily newspaper readership holding steady: NADbank

A slight increase in the number of Canadians who read a daily newspaper, or visit a newspaper’s website, is good news for the print industry, NADbank president Anne Crassweller says. (Updated with correction)

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Spotted! Top Gear’s wheels on the bus

MiC spots a clever TTC bus wrap for History Television’s newest series Top Gear, a US version of the wildly popular British automotive show.

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MediaCom Canada scores sweet Mars-Wrigley biz

In its second major account win in as many weeks, the agency announces it will handle traditional and digital media for all brands in the company’s portfolio.

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Shaw cooks up Top Chef Canada campaign

The media campaign for the show will be the most extensive in Food Net Canada history, Shaw says.

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Junos win their own award: best ever

The annual awards show earned its most viewers on record, up 48% in total viewers over last year.

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Olive upgrades for DSPs

The online sales rep co has upgraded its Olive Brand Response network to accommodate agencies’ demand-side platforms.

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The Globe steps out for LG Fashion Week

The newspaper is promoting its Globe Style section with a sponsorship plan including the event, as well as displays at Holt Renfrew.

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FabFind.com gets a good deal on national expansion

Former BBDO Chicago exec Bill Heilmann talks about his new venture, its new markets, and why he isn’t out to go head-to-head with Groupon.

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OneStop gives Pattison new-media boost: Otto

Pattison president Randy Otto talks to MiC about the details behind the company’s latest acquisition, and about working with the city on a ‘workable solution’ to the billboard tax issue.

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Carat steps in Disney’s magic media kingdom

The agency is the new MAOR for The Walt Disney Company Canada.

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Keep calm and hurry on: Media Experts’ Digital Day

Discussions at the agency’s third annual event ranged from creepy robot brains to whether or not it’s really the year of mobile. The overall theme? Do things, try things, but always measure.

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Lucky Penny flips well-wishes to the big screen

The Australian wine brand is publishing its Facebook fans’ good-luck messages to friends on four large-format digi boards in BC – an Astral DOOH first.

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Adapt Media revives former OBN affiliate network

The mediaco will provide national representation for ‘the majority’ of boards within the former OBN affiliate network, now called the Adapt Digital Billboard Network.