Katie Bailey
Amazing Race gets HD boost
The we-can’t-believe-it-wasn’t-in-HD-before reality show debuts with higher-than-average viewership over last season.
Swiss Chalet to launch 24/7 Rotisserie Channel
The QSR is taking branded entertainment to the next level with an all-chicken channel on Rogers digital cable.
Molson taps exclusive NHL beer sponsorship
Molson Canadian bolsters its hockey positioning with the league-wide deal.
DIY Net has a nice, nice Sunday night
The Shaw Media channel has its biggest ratings day yet as The Vanilla Ice Project debuts.
Clear Channel stands tall at Pearson
The company’s new DOOH prototype at Pearson was custom-built for airport wayfinding and interactive advertising.
Oreo face(book)s off against Lil Wayne
The Nabisco brand’s attempt to win a Guinness Book of World Records record for the most ‘likes’ on Facebook in 24 hours finds a surprising adversary in its quest.
Brad Shaw addresses BES lunch crowd
The Shaw Communications CEO talks about the future of TV and the company’s desire to ‘enthrall’ Canadians with content.
Global wins with the Grammys
The broadcast pulls in its highest audience in five years.
Spotted! A relationship rekindled – on 24 Hours
Mattel Canada announces Barbie and Ken are getting back together with a front-page media buy.
L’Oreal and Sharpie set to rock the Grammys
Both brands are sponsoring the Canadian broadcast of the awards show on Global TV.
Web, phone subscriptions outpace cable TV: StatsCan
The org’s 2009 ‘Cable and Satellite Television Industry’ report shows cable operators earning highest profit margin since 2000, led by increases in telecom subscribers.
Gorilla Nation adds six in Canada
The mediaco expands its Canadian sales team, looking to those with media agency experience for senior roles.
Workopolis polishes up for Oscar
The website is inviting Canadians to ‘shine’ with an online sponsorship of the Academy Awards on CTV.
Corus releases OWN programming sked
Oprah-themed programming mixes it up with a range of lifestyle shows.
RBA Advertising wins Cayman Islands
The Toronto-based shop remains the tourism co’s AOR (including media) following a review.
