Katie Bailey
The MiC media agency review with Sunni Boot
MiC reached out to some of Canada’s media agency leaders for their thoughts on the year behind, and the year ahead. Today, we feature ZenithOptimedia CEO Sunni Boot.
The MiC media agency review with Lorraine Hughes
MiC reached out to some of Canada’s media agency leaders for their thoughts on the year behind, and the year ahead. Today, we feature OMD Canada president Lorraine Hughes.
The MiC media agency review with Jamie Edwards
MiC reached out to some of Canada’s media agency leaders for their thoughts on the year behind, and the year ahead. Today, we feature MediaCom’s new Canadian CEO Jamie Edwards.
The MiC media agency review with Michele Pauchuk
MiC reached out to some of Canada’s media agency leaders for their thoughts on the year behind, and the year ahead. Today, we feature Initiative’s Michele Pauchuk.
The MiC media agency review with Annette Warring
MiC reached out to some of Canada’s media agency leaders for their thoughts on the year behind, and the year ahead. Today, we feature Vizeum Canada CEO Annette Warring.
The MiC media agency review: Corner office edition
The leaders from a variety of Canadian media agencies talk about some of the biggest issues facing media agencies today, and how their teams plan to address them.
The MiC media agency review with Lauren Richards
MiC reached out to some of Canada’s media agency leaders to find out their thoughts on some of the issues facing the industry right now and how they plan to address them. Today, we feature new Media Experts CEO Lauren Richards.
Postmedia debuts National Post Reader app
Air Canada is the exclusive launch partner for the multimedia app. The launch will be supported with advertising on Postmedia properties.
Gift Wrap: Coke goes live on Android
Notes from the mediascape: The beverage co’s innovative take on mobile advertising for the holidays.
Initiative to launch global charity campaign
The Mediabrands agency will roll out ‘The World Smiles’ in 50 markets worldwide to support Juvenile Diabetes research.
Empirical rebrands as Mash Media
Media veteran and Mash CEO Stephen Tapp talks to MiC about the changing face of media and how it shaped the agency’s new mandate.
Facebook memes: the year’s top 10
Facebook Canada traces the most popular status updates of 2010 and points out the brands that have capitalized on them successfully.
Media Dimensions lands Luminato
The Toronto-based media agency will handle research, strategy and buying for the 10-day festival.
CRTC approves sale of Corus radio stations
Cogeco commits to establishing a new regional news agency to provide content for the local stations.
Global adds two new dramas for winter
The Shaw Media channel fills the Lonestar gap with a new cop drama from genre veteran Shawn Ryan and counters CTV’s Grey’s with a new medical drama.
