Katie Bailey
Media spend in the year ahead
Following the release of several spend forecasts, media agency executives Warring, Fulford and McMorran share their thoughts on what 2011 might look like, ad-spend wise.
ICA names Carrier to top spot
The Institute of Communication Agencies has announced its new board, with the VP of Bos as chairman.
Newad bows Nightlife app
The mediaco’s new app highlights Montreal’s hotspots, and thanks to a collaboration with Société de transport de Montréal (STM), shows people how to reach them via transit.
Global ad spend to top $500 billion in 2011: Group M
The agency parent co’s revised ‘This Year, Next Year’ report says Canada is among nations expected to contribute the largest dollar amounts in 2011 ad spend growth.
Doritos Viralocity tops CMAs
The social media-heavy campaign wins Best of the Best as well as Best in Advertising at the annual gala.
Kobo’s media play for the holidays
The Toronto-based eBook retailer is making noise this holiday season with a dual-stream media strategy executed in tandem with its majority shareholder, Indigo.
Leo Burnett expands with new hires
The agency has added three new planners, two digital specialists and two senior designers to its roster.
BMO releases holiday spending report
The FI says that although this season’s retail haul will remain lower than pre-recession levels, sales will continue to grow at a moderate pace.
Aegis Media unveils new media study
At an event last night, Aegis, alongside Carat Canada and Vizeum released a sampling of data from its new Consumer Connection study, examining Canadians’ relationships with media.
Adconion juices its video ad suite with J-Series
The mediaco has launched eight new video display ad products for its Joost Video Network.
Casale to rep Metroland
The online ad network will handle national sales for Metroland Media’s Online Community Network.
CTV starts E! campaign
CTV is launching a major media campaign to promote the return of E! to Canadian television on Nov 29.
Ubisoft’s Rabbids turn back Teletoon’s clocks
The gamemaker is promoting its newest Nintendo Wii game with a fun on-air and online campaign.
Sweet Potato Chronicles to target moms, kids
A new website from former Fashion editors Ceri Marsh and Laura Keogh is aiming to create a one-stop food-focused shop for busy moms.
Deck our halls: Future Shop
The retailer is inviting Canadians to decorate their fantasy living room on its website, as part of its holiday promotional campaign.
