Katie Bailey
Gift Wrap: Sympatico’s ‘Portable North Pole’ is back
After a blockbuster debut last year, Sympatico has brought its interactive Santa video service back to raise funds for UNICEF and deliver customized Christmas wishes to the naughty and nice alike.
DDB and OMD win Tourism Kelowna
OMD will handle the $1 million annual media spend, while DDB will drive a digital-focused creative strategy for the regional tourism organization.
A new dose of Dose.ca
The entertainment website for the 18- to 34-year-old demo adds new site-takeover opportunities, more ad units, channel dominations and dedicated microsites.
Marblemedia establishes new dept for integration opps
The prodco has hired Lisa Reis to head a department that will handle content integrations across Marblemedia, broadcasters and brands. Several shows featuring integrations are currently in development and production.
Microsoft’s Windows Phone campaign is good to go
Microsoft has launched the consumer-facing mobile campaign in partnership with Future Shop, MuchMusic, Samsung and Mitsubishi.
Ice Pilots premiere soars
The Canwest original series on History Television rakes in 459,000 viewers on its first night on air.
Grey Canada wins Salvation Army biz
The Toronto-based agency wins the account – with a million-dollar media spend – after a competitive pitch process involving Canadian and US agencies.
Twilight sparkles for American Express
Amex rolls out the red carpet for an exclusive Canadian The Twilight Saga: New Moon premiere tonight in an effort to show people what it’s like to be a cardholder.
Spotted! Citytv gives commuters a shot of Mercy
In a tongue-in-cheek nod to the flu shot shenanigans, Citytv promo peeps handed out Mercy inoculations today at Union Station in the form of syringe-shaped pens.
Whizbang drives Crash and Burn fans online – and gamers to the show
Prodco Whizbang Films brings its show Crash and Burn to life with two highly interactive games on the show’s website. In January, the show’s Nissan integration will be extended online.
Loblaw takes e-flyers into brave new world
The grocery retailer ushers flagship PC.ca into the Web 2.0 world and redesigns its banner sites to include customizable flyers hyper-targeted to customers – and new ad opps for national brands.
Gift Wrap: Richmond Centre hosts Santa 3.0
The BC shopping centre creates an interactive holiday experience with augmented reality-enabled elf trading cards, streaming Santa visits and a global map of Christmas believers.
Travel Alberta books Karo Group
The tourism marketing arm of the Alberta government has selected Calgary-based Karo Group as its media and marketing partner for the long-haul Americas and overseas markets.
Spotted! McDonald’s causes a stir at Yonge-Dundas Square
The fast food co sets up a coffee-themed art installation in heart of Toronto’s downtown to promote its free coffee campaign.
CP24 takes its content on the road
The Toronto-based breaking news channel today launched a mobile site to deliver its content to smartphone users on the go.
- Corus Entertainment to shut down five children’s channels
- Snap appoints The Trade Desk’s Bob Cornwall as new GM in Canada
- Industry experts weigh in on TikTok Canada’s halt to cultural funding
- Touché! wins new grocery client in Quebec and New Brunswick
- Nextdoor rolls out ads for the first time in Canada
