Marija Djukic
Notes from the mediascape: Adidas turns to Ultraviolet Sound widget
Adidas Originals is launching a music widget embedded in a funky online ad to engage browsers who, well, like free songs.
Oh Baby! Magazine due in Quebec market
The three-year-old pub is launching a French-language edition. Delivery is expected in seven months.
Quebecor supports cinema with new promo
The media company will contribute funds and create a promotional campaign as the main sponsor for this year’s World Film Festival in Montreal.
Budweiser, Reebok sponsoring Bills in Toronto
The brewer is now the title sponsor for NFL football games in Canada, while the worldwide designer and distributor of sports apparel is the official sportswear supplier.
Notes from the mediascape: Media giants meet on YouTube for Beijing
That’s right. Viewers can participate via the Summer Games YouTube channel.
Bell unveils new post-beaver corporate brand
Yesterday, in an exclusive presentation at their Toronto location, Bell revealed their new logo, tagline and ad campaign. And spilled the beans on ‘er.’
More.ca pushes integrated opps
Transcontinental Media’s site targeting Canadian women 40-60 means integrated ad opportunities for the still-young mag More.
Citytv’s NFL play gets lively kickoff
To show an appreciation of its viewers and welcome the Buffalo Bills to Canada, Rogers’ Citytv will air live from its future downtown location this month.
Canpages.ca hits milestone
Last month the local search engine and directory snared a record number of digital seekers.
Don Diva reaches out to Canadian youth
The American rap magazine is launching its Canadian edition to inform youth about ‘street culture.’
W Network gets busy online and on air
Corus Entertainment’s specialty channel encourages viewer participation in its first online talent search/contest this September, and bows new home, fashion and cookery how-tos.
TLN adds Lopez to sked
Canadian Italian and Spanish cable TV specialty Telelatino is changing up times for The Sopranos and Everybody Loves Raymond and bringing on a new spanish comedy and a cooking show this fall.
Ikea taps pop culture
Dance clips, a ‘So You Think You Can Decorate’ contest, and a pop-up showroom help the iconic Swedish voice-over guy reach new shoppers.
Marathons taking over Canwest in September
This fall, the Food Network, HGTV and Slice will serve extra helpings of faves. What better way to spend Labour Day than non-stop Project Runway IV?
Wassup with that giraffe?
Spoiler alert: The mystery critter gamboling in various newspapers just now is spearheading a teaser campaign for a Toronto condo-to-be.
