Marija Djukic
Canwest and Fox pick up The Secret Millionaire USA
A new six-part series based on a hit British format is set to launch in December, simulcast on Canwest and Fox. Its UK counterpart had over four million viewers.
Pepsi mobile push paying off
In just over four days since launch, Pepsi’s ad effort on BlackBerry app The Hockey News Mobile, including a contest for must-have NHL tickets, is a high scorer.
Ax Men get lofty 3D view
Canwest launches a manly man-centric multimedia push for History Television’s new lumberjack reality series – with a suitably hefty outdoor regimen.
TV most influences voters’ attitudes: Delvinia
MiC wanted to know which types of media most influenced the opinions of Canadians during this election season, so we turned to Toronto-based Delvinia Data Collection for some answers.
PHD pours out pop-up media for Peroni
PHD Canada launches a national campaign with unique Bloor St. boutique media stylings.
Coca-Cola launches SOGO Active
The new site provides youth with the tools to create and control a ‘get active’ plan, and will award over 1,000 torchbearer spots to its members.
Canada’s Worst Driver returns to Discovery
With a growing viewership, the fourth season of misadventures in road skills is set to premiere Oct. 27.
Smirnoff takes hockey to a higher level
Smirnoff Ice is helping kick off the Leafs’ opening game by suspending stuntmen on a six-storey billboard, 10 storeys in the air, at Toronto’s Dundas Square today.
CTV and The Comedy Network commission new comedy pilots
Dan for Mayor and Hiccups, from the writers, producers and actors of homegrown hit Corner Gas, go into production this month.
YTV greenlights new Canadian teen angst show
A new series for tweens blends live action and CGI in a novel way.
MasterCard In It to Win It this hockey season
MasterCard’s new multiplatform campaign includes TV ads celebrating Bobby Orr, exclusive arena and online ads and a new website featuring a jackpot contest worth 20 cool ones.
RedFlagDeals.com launches new online boutique
With 10,000 unique visitors in its first week, Scarlett Lounge offers fashion and beauty deals, as well as green living tips for women.
Yahoo! Canada gets pet-centric
Yahoo! Canada helps P&G Pet Care extend its web reach to pet owners.
Wal-Mart top radio advertiser:
Media Monitors – Sept. 29 to Oct. 5, 2008
The big-box retailer makes a huge leap to #1 from #91, while Petro-Canada drops one rank to #2.
24 hours and Score Media partner on sports
Commentary by high-profile sportscasters is being published in the free daily to reach out to commuting sports fans.
